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International marketing programme September 2016 – August 2017

We’ve had a great start to the year with high profile promotion via the Northern Tourism Growth Fund with VisitEngland / VisitBritain to promote the North internationally. We've created a brand new travel trade toolkit and online training programme for the North.

Our international work has included forging links with the travel trade across all markets including Tauck, a top end US operator, who are now running a 2 night series to York in 2016 & 2017 and York being featured in CAISSA and U-tour programmes. A brand new route via Hainan Airlines has now opened up the North to incoming Chinese visitors and we will be partnering with Marketing Manchester to maximise York's profile.

New developments and opportunities are arising all the time and we will endeavour to make sure you are involved and that York benefits at all levels.

For our new International Campaign for 2016 and 2017, we will continue within our chosen target markets:
1: USA
2: Australia & New Zealand
3: China
4: Germany
5: Netherlands

Visit York members can get involved in our new international marketing campaigns by joining the whole campaign (Tier 1 £2,500 + VAT) or selecting market specific activity (Tier 2 from £750 + VAT depending on the market chosen).

Please see sign up document here with full details of campaign activity and costings.

Trade Events and Workshops

We will be attending a number of workshops in partnership with VisitBritain, ETOA and UKInbound throughout the year. Including VIBE, Explore GB and Destination Britain China.

See the full programme of international opportunities for 2016 – 2017 in the PDF.

For further information or any queries contact Michelle Brown Leisure Marketing Manager - michelle.brown@makeityork.com or Elaine Moss, Senior Marketing Executive Elaine.moss@makeityork.com


 

International Campaign - China

International Campaign ChinaChina is York's 4th largest overseas market and a market with huge growth potential. Find out how Visit York is ensuring York is the destination of choice for Chinese visitors travelling to Britain.
 

International Campaign - Netherlands

International Campaign NetherlandsThe Netherlands has consistently been represented in York’s top ten international markets. Click here to find out more about how Visit York is making sure that York is a top destination for Dutch visitors.
 

International Campaign - Germany

International Campaign GermanyGermany is Britain’s 2nd most important market for volume of visits and 3rd for visitor nights and spend. It is York’s 2nd largest international market equating to 13% of all overseas visitors to York.
 
 

International Campaign -North America

International Campaign - North AmericaThe USA is Britain’s top source market for both visits and spend and Canada is Britain’s 10th most valuable. The USA also ranks No 1 for York’s top source market and Canada is in 8th position.
 

 

 
 
Visit York Member contact

For all enquiries, please contact the Visit York Business Engagement Team:

Tel: 01904 554650  |  Email: membership@visityork.org


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