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Project Digi-Tribe - Are you ready for it?

Your Shiny New Tourism Website – visityork.org

Marketing York is our number one priority here at Visit York. To ensure we put York at the top of everyone’s holiday options, we’re working with digital experts, New Mind:TellUs, to develop a brand new tourism website for York. We’re really excited about this step change and truly believe it will help York stay two steps ahead of our competitors and enable us to provide a first class digital experience for every single visitor, for today and the future.


So how will the site be better?

In a nutshell:

  • It will be fully responsive, provide a ‘customer first’ experience and lead on visual content through impactful media, including film.
  • Content will take into consideration visitors who are searching during the discovery stage, the planning stage and the pre arrival stage.
  • New features will include a mobile first experience, meaning anyone on any devise gets an amazing experience on our website.
  • It will also deliver an efficient and slick approach to booking accommodation and events and for the first time visitors will be able to build their own itineraries, which they can add and refer to every time they visit the site, no matter from which devise.
  • Personalisation will be introduced, helping Visit York to tailor content based on visitors’ previous behaviour on the site, making our content more meaningful than ever before.
  • The introduction of an improved user friendly content management system will be available for our members to enable content to be updated and added far quicker.

Operation Digi Tribe - How can you get ready?

We’ve given the project a name - ‘Operation Digi Tribe’ – and you’ll be an important part of it.

Great news! Our new website supports hi –res photography which means the image size is significantly bigger than ever before. This does mean, however, that all existing photography cannot be used on the new site, unless it meets the new photography criteria (more details to follow).

Copy can be transferred, however, we’re really keen to encourage fresh content from each member – please be assured, by updating the quality of photography and updating copy, this will lead to an improved visitor experience and improve Search Engine Optimisation.

At the moment we’re negotiating a special photography package for our members and will be in touch on this shortly. Look out for future emails and timelines to ensure your business gets maximum exposure from the new website and we’ll be in touch with more information and what you need to do very soon.


Any Queries?

Contact: The Digital Team - digitribe@makeityork.com

Visit York Member contact

For all enquiries, please contact the Visit York Business Engagement Team:

Tel: 01904 554650  |  Email: membership@visityork.org

Visit York Membership


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