Marketing activity targeting the Dutch market includes:
Working with VisitBritain offices in Netherlands
Working with House of Britain:
Visit York will have a dedicated table for one to one appointments on the trade day at Vakantiebeurs 2017.
6 x dedicated York E-newsletters to House of Britain database ( 18,000 contacts)
E-campaign with KPN ( Dutch Telecom) and Post.nl ( Dutch Post). In total 120.000 employees and families. In total 4 x E-newsletters
Special brochure on Vakantie 2017 and Salon des Vacances 2017
Prominence for 2 months on House of Britain home page with York packages ( + 2000 unique visitors per day)
Flash sale actions with House of Britain partners Travelbird.nl/be and NU weg Exclusief
Affiliate campaign with Tradetracker for a York banner on 70,000 affiliate websites
2 groups mailings to House of Britain database for groups (2000 contacts) for clubs /coach operators
For more information on our marketing activity in The Netherlands, contact Elaine Moss, Senior Marketing Executive, Email: firstname.lastname@example.org, Tel: 01904 554471.