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International Campaign -Germany


With Germany coming in as York’s 4th largest international market, there are plenty of reasons to target this market, average length of stay, spend and product fit are strong factors. Holiday visits typically last from 4-7 days in UK. Visiting built heritage sites rates as one of the most popular activities undertaken, especially visiting castles and famous sites.


Marketing activity targeting the German market includes:

• Dedicated trade newsletter
• York itinerary produced in German
• Working with carriers P&O Ferries, Leeds Bradford International Airport (LBIA)Jet2 and key airlines to grow the number of German visitors

Future activity:

• Development of video footage in German for distribution to German operators.
• Coverage in VisitBritain’s quarterly enewsletter to the German travel trade
   RDA Koln trade and groups show TBC

For more information on our marketing activity in Germany, contact Michelle Brown, Marketing Manager (Leisure), Email: michelle.brown@makeityork.com, Tel: 01904 554456.


Visit York Member contact

For all enquiries, please contact the Visit York Business Engagement Team:

Tel: 01904 554650  |  Email: membership@visityork.org


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