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02/05/2017

Tourism Intelligence – March 2017

Easter in 2017, fell three weeks later than in 2016 (14 to 17 April, whereas in 2016 the Easter weekend fell from the 25 to 28 March. School holidays in 2017 began on either April 1 or even as late as the 8 for York, North Yorkshire and some other areas.

As a result, March visitor numbers for 2017 were lower than we saw in March 2016, simply because there were no school or Bank Holidays and several attractions waited until April to launch their new events and exhibitions or even re-open.

Tourism data for March shows that visits to attractions were 20% lower than in March 2016 (down to 165,326 visitors), with footfall through the Visit York Information Centre 13% lower than this time in 2016 (at 27,314). City centre footfall was less affected, down by just 3% vs March 2016. Hotels fared better and succeeded in growing room occupancy levels by 4% vs March 2016, with 73.5% of York’s hotel rooms occupied.

Data for the year to date was more positive, with hotel room occupancy 6% higher than for the first quarter of 2016 (January to March) and visits to attractions on a par with 2016.

Once April’s tourism business data has been collated and analysed, we will produce a year on year comparison of Easter and we anticipate visitor numbers will be strong for the year to date.

Summary for March 2017
• 73.5% of hotel rooms occupied
• £86.49 average hotel room rate
• 36 conference and event enquiries came in to the VisitYork4Meetings conference desk
• 165,326 visits to attractions
• 3,439 visits to attractions using a York Pass
• 107,406 sessions on www.visityork.org (including on the mobile site)
• 27,314 customers through the Visit York Information Centre

To find out any more about our Research and Insights or for specific tourism intelligence enquiries, contact Make It York’s Research Executive Zoe Rawson Email: zoe.rawson@makeityork.com