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06/12/2016

Tourism Intelligence - October 2016

Hotels in York continued to welcome high numbers of guests in October, as we saw throughout the Summer and Autumn.

In October, 84.9% of hotel rooms in York were occupied, which is 7% higher than in October 2015. Average room rates were also strong, at £97.84 and 9% above this last year. The growth occupancy and room rates has been driven by a strong performance from the hotels with a higher star rating (4 and 5 stars).

Overall, visits to attractions were 3% higher than in October 2015, although the picture varied across the attractions with the bigger attractions having a very successful month (visitor numbers up by 6% across the board and 7 out of 10 reporting growth) but the smaller attractions struggling (visitor numbers down by a fifth and only one small attraction reporting growth vs October last year).#

The York Pass continues to drive visitors to attractions, with 9% more visits to an attraction with a Pass than last year.

Traffic to www.visityork.org is up again this month, when compared to October 2015 – with 14% more sessions across both the desktop and mobile platforms. Online bookings remain low (down by 72%).

October followed September for VisitYork4Meetings team, with fewer enquiries than last year (down by a fifth).

Footfall in the city centre and through the Visit York Information Centre were down on October 2015; city centre footfall down 4% and the Visit York Information Centre footfall down by 16%.

Summary for October 2016:

• 84.9% of hotel rooms occupied
• £97.84 average hotel room rate
• 267,810 visits to attractions
• 8,269 visits to attractions using a York Pass
• 189,298 sessions on www.visityork.org, including on the mobile site
• 47 accommodation bookings made through www.visityork.org
• 47 enquiries generated by the VisitYork4Meetings conference desk
• 40,461 customers through the Visit York Information Centre

To request an overview of tourism performance each month or to find out any more about our Research and Insights, contact Make It York’s Research Executive Zoe Rawson: Email: zoe.rawson@makeityork.com