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27/07/2017

Tourism Intelligence – June 2017

85% of York’s hotel rooms were occupied in June, which is 3% more than in June 2016 and the highest level for this time of year achieved since 2013. Average room rates also grew compared to May 2016, by 2% to £107.42 per room sold. The increases for both measures were seen across hotels with both higher and lower star ratings.

Overall visits to all attractions dipped vs June 2016, by 5% (provisional figures), with the small attractions leading the charge with 18 % growth in visits vs this time last year. The Merchant Adventurer’s Hall is one of the attractions having a particularly good year, reporting their best June for 4 years, with their new visitor entrance and coffee house contributing to this success.

York Pass sales continue to soar and drove over 9,000 visits to attractions in June. Another attraction pass, the YMT card, turned two in June and has seen over 40k sales to date – in particular the exhibition, Viking: Rediscover the Legend, at the Yorkshire Museum is benefitting from visits from YMT card holders.

Footfall across the city centre has increased slightly against this time last year, however, the Visitor Information Centre experienced a decrease of 12% compared to June 2016.

Mobile sessions now account for 30% of sessions on visityork.org and continue to grow. However, the new mobile users are not numerous enough to balance out the drop in desk top users, an issue the new website will address.

Enquiries in to VisitYork4Meetings dipped compared to June 2016, which was a record high for this time of year.

Summary for June 2017

• 85.4% of hotel rooms occupied
• £107.42 average hotel room rate
• 23 conference and event enquiries came in to the VisitYork4Meetings  conference desk
• 246,259 visits to attractions (provisional)
• 9,215 visits to attractions using a York Pass
• 104,700 sessions on www.visityork.org (including on the mobile site)
• 32,783 customers through the Visit York Information Centre