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02/03/2017

Tourism Intelligence
January 2017

Business performance in January 2017 was much stronger than in the previous January, which is to be expected, as indicators were low following the Boxing Day 2016 floods. And in many cases we are now seeing better than average business performance indicators as 2017 gets off to a strong start.

Hotel room occupancy was 11% higher than in January 2016 and 7% above the January average (over the past ten years), reaching the second highest ever room occupancy level seen in any January since our survey began. This, combined with 9% growth in average room rates, has resulted in a high level of Revenue Per Available Room achieved across York’s hotels. The higher rated hotels with 4 or more stars, saw particularly high occupancy levels in January 2017.

Across all of the attractions, big and small, visitor numbers were up by 23% vs Jan 2016. The big attractions lead the way, reporting 25% more visitors through their doors compared to January 2016 and 11% higher than the January average for the last 5 years. The small attractions also increased visitor numbers in January, by 10% year-on-year.

With some key attractions closed in January 2016, visits made with a York Pass were extremely low. In January 2017 visits made with a York Pass have returned to normal January levels, with 2,268 visits made to attractions by holders of a York Pass.

There were small gains seen in sessions on visityork.org (+4%), conference enquiries generated by VisitYork4Meetings (+2%) and footfall through the Visit York Information Centre (+6%). City centre footfall was very slightly down on the same month last year (-1%).

Summary for January 2017
• 58.7% of hotel rooms occupied
• £79.00 average hotel room rate
• 48 conference and event enquiries came in to the VisitYork4Meetings conference desk
• 132,158 visits to attractions
• 2,268 visits to attractions using a York Pass
• 124,200 sessions on www.visityork.org (including on the mobile site)
• 19,724 customers through the Visit York Information Centre

To request an overview of tourism performance each month or to find out any more about our Research and Insights, contact Make It York’s Research Executive Zoe Rawson Email: zoe.rawson@makeityork.com

National Annual Attractions Survey by Visit England

The Annual Attractions Survey for 2016 from VisitEngland has recently been launched and all attractions should receive their survey by the end of March. Results of this survey generate high levels of media interest and publicity when they are released in the summer and participating attractions all receive their own benchmarking report.

If you are an attraction and don’t receive a survey by the end of March, either by email or in the post, please contact annualattractionssurvey@visitengland.org to arrange a survey to be sent to you.