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06/04/2017

Tourism Intelligence – February 2017

The pattern of tourism business performance in February 2017 is similar to the pattern seen in January 2017, with most of the performance indicators (including hotel room occupancy and visits to attractions) noticeably higher than the same months in 2016 and more in line with ‘typical’ performance seen in February in York.

Hotel room occupancy in February 2017 was 4% higher than this time last year and in line with the February average. Average room rates were also higher, up 5% to £88.07, resulting in 8% growth in the Revenue Per Available Room (RevPAR). Hotels with a 4+ star rating led this growth.

Across all attractions, big and small, visitor numbers were up by 10% vs February 2016, with a particular surge from the small attractions. The number of visitors to York’s attractions were on par with the number we would expect to see in an average February.

With key attractions (Jorvik, York Dungeon, Merchant Adventurers’ Hall) closed last year (February 2016), visits made with a York Pass were low last year and have now returned to normal. 2.3% of all visits to attractions were made with a York Pass in February 2017.

VisitYork4Meetings generated modest growth in the number of conference enquiries, up by 3%.

Sessions on visityork.org (down by 25%) and footfall through the Visit York Information Centre (down 5%) and the city centre (down 7%) were all lower than in February 2016.

Summary for February 2017

• 70.2% of hotel rooms occupied
• £88.07 average hotel room rate
• 31 conference and event enquiries came in to the VisitYork4Meetings conference desk
• 188,786 visits to attractions
• 4,312 visits to attractions using a York Pass
• 114,082 sessions on www.visityork.org (including on the mobile site)
• 24,546 customers through the Visit York Information Centre

To request an overview of tourism performance each month or to find out any more about our Research and Insights, contact Make It York’s Research Executive Zoe Rawson Email: zoe.rawson@makeityork.com