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05/11/2015

Latest Tourism Intelligence -  September 2015

September showed mixed results: some attractions reported a very strong month with 20+% more visitors than September last year, overall, however, visits to attractions dipped by 4% compared to September 2014 to 239,254.


2.4% of all visits to attractions in York were made with a York Pass.
Hotels also showed a mix of results, with room occupancy rates down by 5% to 84.3% but growing room rates up 1% to £82.54. We saw a striking growth in sessions on the mobile website of www.visityork.org – an increase of over 200% vs September 20015.


For the eighth consecutive month, the number of enquiries generated by the VisitYork4Meetings team grew, to 44 enquiries, up 57% vs September 2014. The number of business events confirmed by the team was 50% higher than in the same month last year.


Footfall in the city centre and through the Visit York Information Centre dipped by 8% for both measures in September (6% down year to date, but still an above average year as 2014 showed exceptional footfall volume). With the Christmas season yet to start we’re confident of a strong year end.


Summary for September 2015

• 84.3% of hotel rooms occupied
• £82.54 average hotel room rate
• 44 conference and event enquiries came in to the VisitYork4Meetings conference desk
• 239,254 visits to attractions
• 5,776 visits to attractions using a York Pass
• 136,439 sessions on www.visityork.org (including on the mobile site)
• 138 accommodation bookings made through www.visityork.org
• 42,657 customers through the Visit York Information Centre


To request an overview of tourism performance each month or to find out any more about our Research and Insights, contact Make It York’s Research Executive Zoe Rawson
Email: zoe.rawson@makeityork.com