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14/02/2017

Putting the spotlight on York’s Tourism Superstars!

Businesses urged to enter for Oscars of the North…

Entries now Open!

Entries are now officially open for the prestigious Visit York Tourism Awards, returning on 22 June to shine the spotlight on excellence in the tourism industry and reward outstanding service, innovation and quality. The event will provide a fantastic platform to showcase your business to a 500 strong audience from across York’s tourism sector.

These prestigious Tourism Oscars of the North will be held in the great Hall of the National Railway Museum, where guests will be able to rub shoulders with railway legends, from history-makers to record-breakers.

Businesses from across the city, from hotels to restaurants, pubs to visitor attractions have until the deadline on 1 March to submit their winning entries. Online registration has been launched for these annual awards which recognize the cream of the crop in tourism across the city and beyond.

Kay Hyde, Head of Communications, Make It York, said, “The Visit York annual tourism awards are a brilliant showcase for the talent, hard work and creativity of the city’s tourism sector. From brilliant exhibitions put on by the city’s museums and attractions, to celebrating York’s very best bed and breakfast, our judges will be looking for the crème de la crème of the industry.“

The fifteen award categories for 2017 are:

  • Bed and Breakfast the Year
  • Café or Tearoom of the Year
  • Conference Venue of the Year
  • Family Friendly Experience of the Year
  • Hotel of the Year
  • Newcomer of the Year (a new category for 2017)
  • Outstanding Customer Service
  • Pub of the Year
  • Restaurant of the Year
  • Self-catering venue of the Year
  • Shopping Experience of the Year
  • Visitor Attraction of the Year (over 50,000 visitors)
  • Visitor Attraction of the Year (under 50,000)
  • Visitor Experience of the Year
  • Visit York Outstanding Contribution Award 2017 - This award category is in recognition of an individual who has made a significant contribution to York’s Tourism Industry and will be chosen by an independent panel of judges.

A panel of independent judges will decide on the final shortlist and winners through a mix of mystery shopping by Shopper Anonymous and rigorous analysis against the entry criteria.

The prestigious Black Tie Awards ceremony announcing the winners will be held on Thursday 22 June at the National Railway Museum, compered by Ben and Ellie from Minster FM’s breakfast show. Businesses can download the forms and enter the Visit York Tourism Awards online at www.visityork.org/awards. Winners will have the opportunity to then go forward to the regional White Rose Awards and national VisitEngland Awards for Excellence.

Richard Mansell, General Manager of the Principal York, winner of the coveted ‘Best Hotel’ title in the 2016 awards said, “York’s tourism sector is flourishing and I’m delighted the Principal York is playing a key role. Winning the award in 2016 was not only great for the hotel but importantly it recognized all of the brilliant team here who work so hard to welcome visitors to the city. We’re looking forward to celebrating the sector’s achievements at the ceremony in June.” 

There are five fantastic reasons to enter:

Your chance to be different - Winning or even being nominated for a Visit York Tourism Award offers the chance for you to differentiate your business against your competitors. This endorsement could be the difference between winning or losing business you are pitching for.

Great PR - Winning an award can increase media exposure for your business, through local, regional and national media and through online links increasing search engine optimisation.

Use of logo - Using the award logo on your website and in your marketing will also encourage more customers to choose you. All finalists will be given the Visit York Tourism Awards logo to use on marketing materials.

Motivate your staff - Winning or entering an award really helps motivate your team, providing role models for good practice and helps create a winning culture.

Build your reputation - Winning an Award can help enhance the reputation of your business.