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02/09/2016

Tourism Intelligence – August 2016

York’s hotels reported growth in August...

There were 3% more rooms occupied than in August 2015 (room occupancy reached 87.2%) and with average room rates 8% higher (up to £104.14).

These results start to negate the disappointing visitor numbers at the start of the year and we may yet end the year with an on par performance.

Growth has also been delivered by www.visityork.org, the York Pass and the VisitYork4Meetings conference desk in August. With both sessions on www.visityork.org and enquiries generated by VisitYork4Meetings higher than last year (up by 10% and 56% respectively); this indicates potential growth in both the leisure and business tourism sectors as both are indicators of future visitors.

The York Pass has flown off the shelves over the summer months, and August delivered 15% more visits to attractions in the city from Pass holders than August 2015. Unfortunately strong York Pass sales have not been enough to bolster the overall number of visits to attractions, which are 2% below last year month on month. Some of the smaller attractions are still struggling to maintain visitor numbers after the closure of some of our high profile attractions following the floods, showing how much the smaller attractions benefit from their larger partners.

Footfall in the city centre and through the Visit York Information Centre were both lower than recorded in August 2015, with the city centre footfall down by 2% vs last year and the Visit York Information Centre footfall down by 20%.
Summary for August 2016:

• 87.2% of hotel rooms occupied
• £104.14 average hotel room rate
• 364,479 visits to attractions
• 12,997 visits to attractions using a York Pass
• 153,543 sessions on www.visityork.org, including on the mobile site
• 60 accommodation bookings made through www.visityork.org
• 56 enquiries generated by the VisitYork4Meetings conference desk
• 44,797 customers through the Visit York Information Centre

To request an overview of tourism performance each month or to find out any more about our Research and Insights, contact Make It York’s Research Executive Zoe Rawson: Email: zoe.rawson@makeityork.com