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02/04/2013

Facts and Figures - Research at Your Fingertips

Summary of tourism in York in 2012 – in 2012 the York hotels saw the highest levels of room occupancy in recent years, with the annual average exceeding 80% for the first time. This has shown that there was an increase in the number of visitors staying in hotels last year. However, the day visitor market did not perform so well, with a drop in the number of day visitors, most markedly over the summer (likely factors for this could be the poor weather or the popularity of the Olympics/Paralympics).

Visit York Research

Summary of tourism in York at the start of 2013 – at this early stage in the year, visitor numbers are looking reasonable, with a slight increase in footfall through the big attractions and a growth in average room rates. So far this year we have noticed a small drop in hotel room occupancy compared to the start of the previous year, although it is worth noting that room occupancy was unusually high at this time last year. We will continue to monitor the trends as the season progresses. Anecdotally businesses are telling us they are seeing a significant uplift in visits from Europe and overseas.

For the first time, Visit York is looking to measure occupancy levels in self catering properties to get a better understanding of this sector of the market place. If you are the owner of a self catering unit, we will be in touch in the near future to request your support with this new survey.

The Visit England Annual Attractions Monitor is in progress and many attractions will have been contacted by VE to request their visitor numbers. If you have been contacted, please respond to make sure that York is well represented in this survey. If you haven’t received anything from Visit England and would like to take part, let Zoe Rawson know and she will pass your information on. The results from the survey will be available in July.

Our annual members’ survey is coming out shortly; this is your chance to feedback to us so that we continue to offer good value to our members and deliver on our core objectives for York.

For more information about Visit York's research, please see our Research & Statistics section.