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28/04/2016

York – The Original City Adventure

Results are in for the first phase (Jan-March) of our government funded campaign, following the Boxing Day floods. Over 3,000 rail tickets were booked on Virgin Trains as a result of their amazing 30% off deal.

This high profile campaign, aimed primarily at audiences in London and the South East, as well as key markets in Scotland and the North, used a combination of London Underground posters, national press and digital channels.

Key outcomes:

The city and its stunning countryside and coast benefitted from impactful advertising with a combined circulation of 2 million across:

• The London Evening Standad
• The Metro
• The Daily Telegraph
• The Times

• 190,000 views to visityork.org during the campaign live dates
• Average user session 3 minutes
• 4,000 entries to online competition with the Evening Standard

Grateful thanks to all Visit York members, Benenden and the Newsquest Group for supporting our Yorkopen4business message. Benenden featured a full page promotion in 300,000 copies of the April edition of BeHealthy magazine and the Newsquest group worked with us to promote a fabulous York break, in over 40 regional titles. Thanks too to the Grand Hotel who offered a complimentary stay for this competition which generated 2,000 entries.