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29/04/2014

Exciting Results For First Time in York Campaign

(Year 2 of Visit England’s Regional Growth Fund programme)

We can reveal exciting first results (including tripling the length of stay) from our new national media and communications campaign, which ran from January to March this year, including TV in Scotland, cinema in London and Scotland, press and digital partnerships with the Independent, the Telegraph and www.mr&mrssmith.com

Outdoor advertising in London on both the Underground and at key commuter rail stations resulted in:

  • Over 5,000 bednights were generated and length of stay for bookings made from January to March has tripled.
  • Over 10,000 competition entries were made to our Telegraph online competition
  • Over 11,566,634 impressions for the MSN banner ad campaign

Out of 14 UK destinations the Visit York artwork and campaign creative came joint second with the Peak District when consumer tested, pipped only by Durham to the top spot

We’ll keep you posted with more results to come and we’re delighted to announce that East Coast has also confirmed their partnership for Visit York’s Year 3 marketing activity.