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Tourism Intelligence - July 2017

1 September 2017

In July, the York Pass launched its new website, which has led to even greater sales growth off the back of an already successful year. In fact, there were more York Passes sold in July 2017 than in any other July for at least the last 5 years. This has contributed to a 29% uplift in visits to York’s attractions made with a York Pass compared to July 2016, with 12,192 visits to attractions made by a York Pass holder (or 4% of all attraction visits).

Tourism Intelligence - June 2017

27 July 2017

85% of York’s hotel rooms were occupied in June, which is 3% more than in June 2016 and the highest level for this time of year achieved since 2013. Average room rates also grew compared to May 2016, by 2% to £107.42 per room sold. The increases for both measures were seen across hotels with both higher and lower star ratings.

Tourism Intelligence - May 2017

5 July 2017

Visit York’s ‘Year of the Viking’ campaign, in partnership with JORVIK and York Museums Trust continued to reap rewards throughout May. The new ‘Viking: Rediscover the Legend’ exhibition opened at the Yorkshire Museum and with the ongoing Viking shows at York Dungeon, both of these attractions welcomed more visitors in May 2017 compared to the same period last year.

Tourism Intelligence - April 2017

1 June 2017

April’s highlights on the events calendar included the second York Easter Festival (14 to 17 April) and the re-opening of the JORVIK Viking Centre (8 April), both of which succeeded in bringing people into York to make the most of the city this Easter.

Tourism Intelligence - March 2017

2 May 2017

Easter in 2017, fell three weeks later than in 2016 (14 to 17 April, whereas in 2016 the Easter weekend fell from the 25 to 28 March. School holidays in 2017 began on either April 1 or even as late as the 8 for York, North Yorkshire and some other areas.

As a result, March visitor numbers for 2017 were lower than we saw in March 2016, simply because there were no school or Bank Holidays and several attractions waited until April to launch their new events and exhibitions or even re-open.

Finalists Announced for York’s Tourism Oscars

7 April 2017

Sixty three finalists are being revealed today for the annual Visit York Tourism Awards, billed as the Oscars of the city’s tourism sector.

Tourism Intelligence - February 2017

6 April 2017

The pattern of tourism business performance in February 2017 is similar to the pattern seen in January 2017, with most of the performance indicators (including hotel room occupancy and visits to attractions) noticeably higher than the same months in 2016 and more in line with ‘typical’ performance seen in February in York.

Tourism Intelligence - January 2017

2 March 2017

Business performance in January 2017 was much stronger than in the previous January...

Putting the spotlight on York’s Tourism Superstars

14 February 2017

Entries are now officially open for the prestigious Visit York Tourism Awards...

Tourism Intelligence – January to December 2016

2 February 2017

Despite the very rocky start to 2016, tourism in York rallied in the second half of the year with several tourism business sectors reporting measures that were on a par with 2015 or even showing year on year growth.