Latest Tourism Intelligence - June 2014
The first half of 2014 has been positive for tourism in York, with growth seen in all sectors when compared with January to June 2013. In particular, the hotels have done well and with 6% increase in both hotel room occupancy and average room rates, up to 78.5% and £76.33 respectively. Growth is more modest for the attractions sector, with visitor numbers up by 0.3% to the large attractions and 1.1% to the smaller attractions. Given that 2013 was a record year for the big attractions, it is encouraging to see visitor numbers holding up this year. The number of visits to attractions made with a York Pass has grown by 8%, up to 35,281 visits.
Sessions on www.visityork.org, enquiries through the conference desk and footfall in the Visitor Centre have all grown strongly this year when compared with the first six months of 2013, with website sessions up by 11%, conference enquiries up by 16% and Visitor Centre footfall up by 15%.
Buoyed by a good performance in the hotels in April and May, York has seen a record second quarter of the year, with the highest recorded room occupancy, average room rates and RevPAR in the April to June period since our hotel survey began. June did not see as strong a performance as the other months in the quarter, with small declines seen by the hotels and large and small attractions, despite a growth in city centre and Visitor Centre footfall.
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