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28/01/2015

Latest Tourism Intelligence - Year End 2014

The hotel room occupancy survey and visitor attractions monitor have both shown that 2014 was a strong year. Hotel room occupancy and average room rates both achieved record annual averages,reaching 83% of hotel rooms occupied (3% up on 2013) and average room rates of £80.79 (6% up on 2013). City centre footfall and footfall through the Visit York Information Centre also saw a record year. Visits to attractions were *6% lower than in 2013 (with 3,057,079 visitors through the doors of the top eight largest attractions, compared to 3,224,708 in 2013), however, 2014 still remained the second best year ever for visitor numbers to attractions.

(*2013 was an exceptional year for visits to attractions due to the Mallard75 event at the National Railway Museum).

Focusing on December in particular, 2014 ended well with growth compared to December 2013 in hotel room occupancy (up by 5% to 81%) and room rates (up by 6% to £83.60), visits to attractions (up by 4% to 152,283), use of the York Pass (up by 8% to 2,644), city centre footfall (up by 7%) and sessions on visityork.org (up by 40%). There was a small decline year on year in December in footfall through the Visit York Information Centre, as well as in the number of online accommodation bookings and incoming conference enquiries, in what is a typically quieter month for these measures.

To request an overview of tourism performance each month or to find out any more about our research and insights, contact Zoe Rawson zr@visityork.org.