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04/11/2014

Latest Tourism Intelligence - September 2014

For the third month in a row, hotels have posted a new record in monthly average room occupancy rate, now at 92.1% which is 2% higher than September 2013 and 0.1% higher than the record set last month. Read more here

This has resulted in the third quarter of this year (July to September) reaching highest ever quarterly scores for both room occupancy (at 91.9%, 2% higher than the previous record of 90% set in quarter 3 of 2013) and for average room rate (at £87.52, more than £3 higher than the previous record which has stood for 3 years, set in quarter 3 of 2011).

Overall visits to attractions were just 0.3% below those seen in September 2013, our best ever year, with 229, 676 visitors through the doors of the eight largest attractions and 20,514 through the doors of the smaller attractions. 2.4% of all visits to attractions, or 1 in every 42, were made with a York Pass.

For the sixth month in a row, we saw growth in the number of sessions on visityork.org vs the previous year. In September there were 178,528 sessions, 13% more than in September 2013, taking the year to date performance up to 11% more than the same period last year.

VisitYork4Meetings has had an exceptional month for enquiries, with two and a half times more enquiries this September than last year (29 this year, vs 12 last year) and the value of these enquiries was 43% higher than last year (at £83,720).

Footfall through both the Visitor Information Centre (up by 3%) and the city centre (up by 46%) continued to increase this month. For the year to date, these two measures were 9% and 28% higher than the first 9 months for 2013 respectively.

To request an overview of tourism performance each month or to find out any more about our research and insights, contact our research expert Zoe Rawson Email: zr@visityork.org