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01/12/2014

 

Latest Tourism Intelligence - October 2014

Hotel room occupancy remained the same as in October 2013, at 86.5%. This is the joint second highest ever room occupancy recorded in any October; the highest being 87% in 2010. Average room rates were the highest seen in any October; 4% higher than in 2013 at £83.19. 

Overall visits to attractions were 7.5% below those seen in October 2013 (our best ever year), with 304,584 visitors through the doors. This is best explained by the success of the Great Gathering at the National Railway Museum in late October and early November of 2013, which attracted record visitor numbers to the NRM and to the city. Comparing to a more typical year, visits to attractions were still 14% up on October 2012, York Dungeon had its best ever Halloween week and some smaller attractions benefitted from increases in visits through their participation in Illuminating York.

Interest in both leisure and conference visits continues to rise. There was a seventh consecutive monthly increase in sessions on visityork.org vs the previous year; up 23% to 222,744. Yet again our VisitYork4Meetings team received more than twice as many enquiries in October this year (46), which showed a 109% increase over October 2013. Enquiries for the year to date stand at 33% above the same period in 2013 and sessions on visityork.org at 12% higher than last year.

Footfall in the city centre continued to increase this month, with an additional 43% of people counted on Parliament Street this October. Although the information centre footfall dropped slightly, by 2%, to 47,088, the number of customers coming into the Visitor Centre for the year to date is 8% higher than at this point last year.

To request an overview of tourism performance each month or to find out any more about our research and insights, contact Zoe Rawson zr@visityork.org.