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28/08/2015

Latest Tourism Intelligence - July 2015

Hotels reported growth in July, compared to July 2014, with an increase in hotel room occupancy of 0.5% to 88.6% and record monthly figures for average room rates and revenue per available room (RevPAR).

Average room rates reached £86.63, up 1% on July 2014 and the highest value recorded by our survey in any July. Similarly the RevPAR was also the highest recorded July figure, up 2% vs last year to £76.89.

The number of enquiries received by the VisitYork4Meetings team continued to grow for the sixth consecutive month. We received 37 enquiries, 23% more than in July 2014.

Small attractions also reported positive news, with 4% year on year increase in visitor numbers to 25,488. Larger attractions fared less well, reporting an overall dip in visitor numbers (July 2015 v July 2014) of 1%, taking the total number of visitors to all of York’s attractions to 1% less than in July 2014. York Pass visits accounted for 2.3% of all visits to attractions in July.

Sessions on www.visityork.org and online bookings continue to decline, by 32% and 41% respectively in July. However, the income per booking was 7% higher than we saw in July last year. As booking trends continue change and customers choose different channels for booking, we are currently conducting a homepage visitor survey to inform our plans for the website.

Footfall, both in the city centre and through the Visit York Information Centre, declined in July 2015 v July 2014, by 9% and 24% respectively.

Summary for July 2015
• 88.6% of hotel rooms occupied
• £86.63 average hotel room rate
• 37 conference and event enquiries came in to the VisitYork4Meetings conference desk
• 343,955 visits to attractions
• 7,778 visits to attractions using a York Pass
• 127,800 sessions on www.visityork.org
• 167 accommodation booking activity made through www.visityork.org
• 46,209 visits through the Visit York Information Centre

To request an overview of tourism performance each month or to find out any more about our Research and Insights, contact Make It York’s Research Executive Zoe Rawson


Email: zoe.rawson@makeityork.com