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02/10/2014

Latest Tourism Intelligence - August 2014

More records were broken in August, with July’s highest ever room occupancy record being exceeded in August, at 92% - 3% higher than in August 2013 (which was 89%). The average room rate wasn't quite high enough to beat our July record, however, it took a close second place, at £88.70 and it was 7% higher than in August 2013 (£82.65). 

It’s encouraging to see the small attractions reporting 4% growth in their visitor numbers in August to 27,484, following a slower start to the summer. The big attractions have held steady against the long running exceptional performance that was seen in 2013, with visitor numbers only 1% lower than last year at 419,005. There were 194,090 sessions on www.visityork.org in August, 6% more than in August 2013, and the average length of stay has now exceeded 5 nights, as our 'stay longer' message continues to be heard. VisitYork4Meetings has also had a good month, converting a third of all enquiries into bookings.

Footfall through the information centre dropped slightly in August, following a prolonged period of growth, by 2%, despite city centre footfall being much higher than recorded in August 2013; 1.2m people passed through Parliament Street this August.

The year to date performance across all sectors remains positive and although the large attractions currently show a lower total number of visitors against the exceptional 2013, they remain 9% ahead of the more typical 2012.

To request an overview of tourism performance each month or to find out any more about our research and insights, contact our research expert Zoe Rawson Email: zr@visityork.org