Introducing Kate McMullen, Head of Visit York
I am delighted to be the new Head of Visit York and will be working with the team to deliver first class customer service in the Visitor Centre, as well as innovative marketing and PR campaigns in both digital and traditional media. International marketing, business tourism and a new domestic marketing and PR campaign, supported by Visit England, will be clear priorities going forward. Our express aim will be to deliver more visitor spend for you, our tourism businesses, to benefit York and its wider visitor economy.
2014 is going to be an exciting year. Highlights such as the Tour de France and its 100 day Cultural Festival and the Liberal Democrat Conference, secured for the city by VisiYork4Meetings, will offer us a superb opportunity to showcase York and its surroundings. We will capitalise on these and other opportunities, such as the opening of the new WW1 exhibition at York Castle Museum.
All of our members have received an email from our Chairman, Jane Lady Gibson, about the way in which we are leading, with the City of York Council, on discussions about new ways of marketing York. This works involves a close partnership with Science City York, the University of York St John, the University of York and York@Large. There will be opportunities to discuss this after the Visit York AGM on 13th November.
Our expert tourism team and I look forward to working with you and I’m always available to hear your views. Please don’t hesitate to contact me at firstname.lastname@example.org.
Head of Visit York