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Research & Statistics

Understanding our visitors and their perceptions is essential in achieving continuously high levels of visitor satisfaction in a highly competitive environment.

Visit York continually monitors tourism data and follows trends in hotel occupancy, visits to attractions, visitor satisfaction, economic impact and more.

You can download summaries of the most recent research here. If you have any specific enquiries about any of the studies or for support with your own research projects, please contact our Research Executive Zoe Rawson on 01904 554459 or zoe.rawson@makeityork.com


Visit England & Visit Britain Research

For information about domestic visitor trends, see the Insights pages of the Visit England website: www.visitbritain.org/england-research-insights

For information about overseas visitor trends, see the Insights pages of the Visit Britain website: www.visitbritain.org/inbound-research-insights


Key Facts

Key Facts 2012

Latest economic impact research revealed that York’s 6.8 million annual visitors spend £608 million in the city, which supports more than  20,000 jobs.

 

Big Attraction Monitor

York Big Attractions Statistics

York’s 10 big attractions welcomed a 2.8m visitors in 2014, download the summary for more detail about our successful attractions.

 

Small Attraction Monitor

York Small Attractions StatisticsOur newest survey gathers data from York’s many small attractions, download the first report into this sector.
 
 

Visitor Survey

York Visitor Survey - Executive SummaryMore than 3/4 of York's leisure visitors have enjoyed a trip here before, and a massive 100% are likely to return again! 79% claimed to feel welcome.
 

Business Tourism

Visit York Business Tourism StatisticsBusiness tourism generated a £140 million income to the city of York in 2014. This represents almost a quarter of the total tourism revenue.
 

Hotel Occupancy

York Hotel Occupancy SurveyHotel room occupancy was higher in 2014 than in any other year since our survey began, at 82.9% for the year. Find out more about this record breaking year in this report.
 
 

Latest Tourism Intelligence

Keep up to date with the latest York tourism statistics
 

 

 
 
Visit York Research Team Contact

For monthly reports and other information on market intelligence, please contact the Research Team:

Tel: 01904 554459 |  Email: research@visityork.org

For any other enquiries about membership, please contact our Business Engagement Team:

Tel: 01904 554620 | Email: membership@visityork.org

Visit York Membership


Search for Suppliers

If you're looking for a York supplier, please use the form below to find Visit York members offering a range of business to business services.