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Putting the spotlight on York’s Tourism Superstars
Countdown to the big day begins…

The spotlight will be turned on York’s tourism superstars at the Visit York annual Tourism Awards on 3 June. Businesses from across the city, from hotels to restaurants, pubs to visitor attractions have till the deadline on 31 March to submit their winning entries. Online registration has been launched today for these annual awards which recognize the cream of the crop in tourism across the city and beyond.

Kate McMullen, Head of Visit York, said, ‘These awards, sponsored by York’s business sector, offer a superb opportunity for businesses to reward their staff, as well as showcasing the high standards being achieved in our world-class city. In a growing global tourism market, it’s vitally important we recognise and acknowledge excellence to ensure York and Yorkshire retain a competitive edge.’

York has great family appeal, with more visitor attractions than any city of its size, so this year the award voted for by the public will be ‘Best Family Friendly Experience’. Any business can nominate itself and a shortlist will then be announced, as decided by an independent panel of judges. A social media campaign on Twitter ( and Facebook ( to encourage public voting will be launched in April, using the hashtag #FamilyYork.

The fifteen award categories for 2015 are: Hotel of the Year; Self-catering of the Year; Caravan Park of the Year; Conference Venue of the Year; Visitor Attraction of the Year (small); Visitor Attraction of the Year (Large); Outstanding Customer Service Award; Shopping Experience of the Year; Pub/Bar of the Year; Restaurant of the Year; Café/Tearoom of the Year; Visitor Experience of the Year; most Family Friendly Experience (the People’s Choice Award) and the highly prestigious title of York Tourism Ambassador.

Martin Bridge, Owner, The Whippet Inn, York, said, ‘Scooping the title Best Restaurant at the 2014 Tourism Awards was a fantastic experience for us.
As a newly established business, not only did this win raise our profile but it also resulted in gaining lots of new customers. We all really enjoyed the ceremony too; we celebrated together and our team felt a superb sense of achievement.’

A panel of independent judges will decide on the final shortlist and winners through a mix of mystery shopping and rigorous analysis against the entry criteria. A prestigious Black Tie Awards ceremony announcing the winners will be held on Wednesday 3 June at the National Railway Museum, compered by Gayle and Ben from Minster FM’s breakfast show.

Businesses can enter the Visit York Tourism Awards online at Winners will have the opportunity to then go forward to the regional White Rose Awards and national VisitEngland Awards for Excellence.


Notes to Editors:

Sponsors for the Visit York Tourism Awards include:
Morrell Middleton
FR Fowler & Sons

For further information please contact:
Kay Hyde – Head of PR and Communications – Visit York
Direct Line: 01904 554451
Mobile: 07506 048852

Katie Parsons – Senior Communications Executive – Visit York
Direct Line: 01904 554436

Notes To The Editor

Visit York

Tourism Ambassador Award
This award goes to an individual who consistently goes out of his or her way to ensure visitors have a memorable time in York and leave wanting to revisit. The 2014 winner was Sarah Maltby, Director of the JORVIK Group.

2014 Visit York Tourism Award Winners

• Hotel of the Year – Raithwaite Estate
• Guest Accommodation of the Year (the People’s Choice Award) – Carlton House
• Self-catering of the Year – The Old Brewery
• Caravan Park of the Year – Cawood Park
• Restaurant of the Year – The Whippet Inn Steak and Alehouse
• Café/Tearoom of the Year – El Piano
• Visitor Attraction of the Year (under 50,000 visitors) – York MotorSports Village
• Visitor Attractions of the Year (over 50,000 visitors) – Castle Howard
• Visitor Experience of the Year – Mallard75, National Railway Museum
• Shopping Experience of the Year – Pandora York
• Conference Venue of the Year – Novotel York
• Outstanding Customer Service Award – Jade Kelly, Holiday Inn York
• Pub/Bar of the Year – The Three Tuns
• York Tourism Ambassador – Sarah Maltby, Director, the JORVIK Group

About Visit York

• Visit York is supported by the City of York Council and over 700 tourism businesses and works in partnership with VisitEngland.
• Visit York’s aim is to market York as a must-see world-class destination to the leisure and business visitor, and ensure investment to develop the quality of tourism in York. Visit York is responsible for leisure and conference marketing, visitor services (running the city’s Visitor Information Centre), training and ensuring a quality visitor experience.
• Visit York is the driving force of the city’s tourism industry. Key facts:
7 million visitors annually, £606 million total visitor spend, supporting 20,000 jobs