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06/05/2015

Taste York Targets Food Lovers
Across the Globe

York’s delicious food and drink will be marketed in a brand new ‘Taste York’ campaign and Visit York has secured none other than Masterchef’s Gregg Wallace to be part of it. Gregg took to the streets of York yesterday (5 May) to seek out the best places to eat, drink and buy local produce. Working with the TV celebrity, this new food-lovers video will put York firmly on the map as a gastro destination. Gregg said, ‘I can honestly say that my visit to York was a joy and I now consider the city as one of my favourite places.’

Added to the video, ‘Taste York’ will be promoted through Visit York’s award-winning website at www.visityork.org/taste and 40,000 copies of a new ‘Taste York’ leaflet will spread the word about York’s fast growing food and drink scene. Sponsored by the York Food Festival and supported by York’s five star Grand Hotel and Spa, this new food and drink tourism drive will tap into a new audience of UK and international visitors.

Michelle Brown, Marketing Manager for Visit York said, ‘The reasons visitors choose their holiday destinations are continually evolving. We know that quality food and drink has moved up the list of ingredients holidaymakers consider before booking. With this new campaign we aim to work with food and drink suppliers in the city and surroundings to position York as the must visit destination for a gastro break.’

Michael Hjort, Local Chef and Director of York’s annual Food Festival said, ‘Anyone who lives here knows our chefs and food producers are difficult to beat. We’re excited to support this new Taste York campaign and tell the world why a visit here is sure to get the taste buds tingling.’

This new campaign comes hot on the heels of a York Food Trail launched this month by city-based gourmet tour company Yorkshire Food Finder. ‘Treks in the City’ offers visitors and local foodie fans the chance to delve into the gourmet nooks and crannies of historic York like never before. This new tour offers a behind-the-scenes peak at York’s best artisan producers as well as the opportunity to get hands-on making chocolate, baking bread, mixing pickles and blending coffee.

Visit York is calling on all food businesses interested in getting involved to find out more at www.visityork.org/members and help spread the word on Twitter using the hashtag #TasteYork.

ENDS

For further information please contact:

Kay Hyde – Head of Communications – Visit York
Direct Line: 01904 554451
Mobile: 07506 048852
Email: kh@visityork.org

Katie Parsons – Senior Communications Executive – Visit York
Direct Line: 01904 554436
Email: kp@visityork.org

Notes to the Editor
• Visit York is supported by the City of York Council and over 700 tourism businesses and works in partnership with VisitEngland
• Visit York’s aim is to market York as a must-see world-class destination to the leisure and business visitor, and ensure investment to develop the quality of tourism in York. Visit York is responsible for leisure and conference marketing, visitor services (running the city’s Visitor Information Centre), training and ensuring a quality visitor experience
• Key facts: 6.7million visitors annually, £573 million total visitor spend, supporting 19,000 jobs