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25/01/2013

Leading Travel Journalist Shares Top Tips for 48 Hours in York

Senior Travel Editor of The Independent and esteemed travel journalist Simon Calder will this weekend launch his top tips for spending 48 hours in York to over 300,000 readers of The Independent newspaper, both in print and online. A double page spread will feature in the newspaper this Saturday 26th January and a brand new York video will be launched at www.independent.co.uk.

This new video is a key element in Visit York's marketing campaign this year to promote the city's world class visitor attractions, independent shopping, buzzing nightlife and its title of Best Gastro City in Britain.

To coincide with Simon's recommendations, Visit York will also launch a new social media initiative to ask it’s 7,000 Twitter followers and 9,000 Facebook fans ‘How would you spend your 48 hours in York?’ under the hashtag #York48hrs.

At the same time 95,000 subscribers to the Independent online will receive tips from Visit York on what to see and do in the city through a direct mail e news campaign and a competition to win a luxury two night stay, with dinner at the Cedar Court Grand Hotel and Spa, two York Passes and East Coast Train tickets will feature on the Independent website.

Gillian Cruddas MBE, Chief Executive of Visit York, said, ‘Our new partnership with VisitEngland has enabled us to work with a quality national newspaper with a superb reputation for inspiring travel articles. Simon’s expertise in travel and tourism shines through in his new video on York and we hope this will inspire those who haven’t yet visited York to add the city to their list of short breaks this year.’

During his time in York, Simon said, ‘What a treat to be filming in York. It is the most photogenic of cities, and just made for the 48 Hours concept – with so many dimensions and such rich heritage packed concisely and elegantly within the walls. I hope it inspires many more visitors to come and spend at least two days in York.’

This new marketing activity is being delivered using the first installment of funding from the government’s Regional Growth Fund (RGF), as part of the ‘Growing Tourism Locally’ investment project, led by the national tourist board VisitEngland and supported by East Coast Trains. Visit York was recently awarded £666,666 to produce campaigns over the next three years to encourage more Britons to holiday in the city.

This latest Visit York initiative will promote the city's ‘York Wrapped Up’ breaks which offer 2 night’s accommodation, including breakfast and a FREE *dinner for two or a Yorkshire Hamper on the first night of stay in selected York hotels, B&Bs and self catering. (*dinner at hotels only, B&B’s and self caterings offer the Yorkshire hamper.) ENDS.


For more information contact:

Visit York
Kay Hyde – Head of PR and Corporate Communications – Visit York
Direct Line: 01904 554451
Mobile: 07961 828092
Email: kh@visityork.org

Katie Parsons – Senior Communications Executive – Visit York
Direct Line: 01904 554436
Email: kp@visityork.org

VisitEngland
Sarah Long, Head of Corporate Communications Tel: 020 7578 1452, Mob: 07500555651, Email: sarah.long@visitengland.org Website: www.visitengland.org


Notes to Editors:

About Visit York

• Visit York is supported by the City of York Council and over 700 tourism businesses and works in partnership with Visit England.
• Visit York’s aim is to market York as a must-see world-class destination to the leisure and business visitor, and ensure investment to develop the quality of tourism in York. Visit York is responsible for leisure and conference marketing, visitor services (running the city’s Visitor Information Centre), training and ensuring a quality visitor experience.
• Visit York is the driving force of the city’s tourism industry. Key facts:
7.1 million visitors, £443 million total visitor spend, 23, 000 jobs
• This campaign activity is part of an exciting phase for Visit York as it embarks on a three year mission to raise awareness of the city as an ideal holiday and short stay destination. Visit York aims to boost the local economy by £22 million over the coming three years through a series of exciting new intiatives. The three year partnership with Visit England will also help create an estimated 391 new jobs in and around the city. To find out more about Visit York, go to: www.visityork.org

About VisitEngland
• VisitEngland is the country’s national tourist board. Visit England works in partnership with the industry to develop the visitor experience across England, plan national tourism strategy, grow the value of tourism in England and provide advocacy for the industry and our visitors

About the Regional Growth Fund
• The Regional Growth Fund (RGF) is a £2.6bn fund operating across England from 2011 to 2016. It supports projects and programmes that lever private sector investment to create economic growth and sustainable employment. The first three rounds allocated £2.4 billion which will generate over £13 billion of private sector investment and create or safeguard over 500,000 jobs. The fourth round of RGF will be open shortly.