City of York Council and partners are pleased to announce that Jane Lady Gibson has been appointed the chair of a new initiative which aims to drive forward marketing, tourism, cultural and business development for the city of York.
Current chair of Visit York, Jane will work with a broad range of partners to create a bold new approach to the way York raises its profile, attracts and supports business, its cultural offer and the visitor economy.
Councillor Sonja Crisp, City of York Council’s Cabinet Member for Leisure, Culture and Tourism, said: “We wanted to recruit a highly effective individual, passionate about York’s economic well‐being and offering dynamic, high profile leadership. We’re delighted to have found that person and relish working with Jane as she shapes and drives forward an innovative and successful agency to help secure the city’s future.”
Stirling Kimkeran, chair of York’s Economic Partnership, said: “On behalf of the York Economic Partnership (YEP) I am delighted that Jane Gibson has been appointed to lead on the creation of a new marketing organisation for York. Jane brings significant experience and enthusiasm to the role, and we wish her all the success in this very important role that will help shape the future of York and the wider Yorkshire economy.”
Janet Barnes, chief executive of York Museums Trust, said: “I am delighted that we have appointed Jane. I think she is ideally placed to lead on the discussions about York’s proposed new agency over the next year. Jane has a clear and compelling vision which will reposition York in an international context.”
Patrick Kelly, chair of York@Large, which brings together the city's cultural sector, said: “Jane Gibson is a splendid choice. She has already proved herself to be an asset to the city through her role in the York Mystery Plays and at Visit York. Her enthusiasm and drive are just what is needed to ensure success.”
Jane Lady Gibson said: “I’m delighted to take on this new role in addition to my commitment to leading the work of Visit York. Working collaboratively pays dividends and is the way forward in destination management and marketing. We already have strong working partnerships in the city. Now we’re keen to take the marketing of York to the next level by exploring a new way of working which would facilitate closer ties between businesses, city centre management and cultural activities.”
A new way of working - Background
To establish a more coordinated approach to marketing York, City of York Council, with Visit York, is exploring new ways of working. The proposal is to create a new agency with key partners across the city, which would bring together the work of Visit York, the events and culture teams, as well as city centre management and some inward investment activity. There would also be closer collaboration with Science City York, the University of York and the University of York St John and York@Large, the city’s Cultural Partnership. This new agency would enable York to be even more effective at marketing the city overseas and attracting business visits. Successful examples of destination management organisations such as IAmsterdamm, Newcastle Gateshead Initiative and London and Partners all demonstrate that working more collaboratively pays dividends and is the way forward in destination marketing.
The council’s five key priorities for 2011-2015 are:
• Create jobs and grow the economy
• Get York moving
• Build strong communities
• Protect vulnerable people
• Protect the environment
The council’s cabinet member for Leisure, Culture and Tourism is Councillor Sonja Crisp on 07876 176931
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