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21st Century York: Smartphone Events App Launched
York events in the palm of your hand

A brand new Events App for the city has been launched today. Recognising the importance of events and festivals in York, this new app, easily downloadable to any iPhone, means from now on visitors and residents can look up what’s on in this vibrant city at the touch of a button. ‘What’s On York’ has been developed by Make It York, to promote events and festivals and make it easier for people to make the most of all that the city and region has to offer.

The app allows users to browse the latest events and festivals across York and the surrounding region in the palm of their hand and for the first time users can rate York events, share via social media channels and get directions through an interactive mapping feature.

This 21st century visitor app was first conceived as part of a competition run by Venturefest at York Racecourse last year; a one-day event showcasing Yorkshire's most inspiring science, technology and innovative entrepreneurs, where a number of digital and software businesses were invited to bid to win the project. Control F1, a Huddersfield based digital company, came up with the most imaginative solutions for this project and were awarded the brief.

Michelle Brown, Leisure Marketing Manager at Make It York, said, ‘Festivals and events are a key motivator for a visit and play a crucial role in the vibrancy of the city. This new app means we can get better information to even more visitors and residents about events such as the Food and Drink Festival. It’s also a brilliant new tool for event organisers to ensure their news is quite literally in the palm of everyone’s hand.’

Events featured on the York Events App are fed through from the city’s award- winning official visitor website and this purpose built app will also enable audiences to rate their favourite event, as well as uploading photos using Facebook and social media accounts.

Poppy Williamson, Digital Marketing Manager at Make It York said, ‘One of the most trusted ways of getting recommendations is through word of mouth. This new app means you can now access those recommendations from your top pocket. Over the last year, we’ve seen a 153% increase in visitors accessing information from their smartphones and this is a 21st century new way to find out what’s on in the city and its surroundings.’

York now has a major festival for every month of the year including:
January – York Residents Festival
February – Jorvik Viking Festival
March – York Literature Festival
April – York Chocolate Festival
May – Tour de Yorkshire and York Racing Season begins
June – York Festival of Ideas
July – York Early Music Festival and the Great Yorkshire Fringe
August – JORVIK Medieval Festival
September – York Food and Drink Festival
October – Illuminating York
November – Aesthetica Short Film Festival
December – York Early Music Christmas Festival

To download the app go to
What’s On York is powered by Zanduli, Control F1’s white label destination marketing app. The app plugs in to existing information feeds, enabling it to update automatically with the latest information. What’s On York is also designed to periodically download the relevant information, so that users can still access the content and browse whilst offline. The next stage of the development will include rolling out the app for android smart phones.

Control F1 Managing Director Andy Dumbell said, ‘We were delighted to win the opportunity to work on this project. At Control F1 we are building a northern powerhouse for technical innovation here in Yorkshire, and our mobile technology is already being used as far afield as Tobago in the Caribbean. But – as a Yorkshire-based business – it’s particularly special to be able to work to support our home region too and we are very excited about the launch of What’s On York.’

The What’s On York event app comes hot on the heels of Make It York’s new ‘7 Days In York’ newsletter, a free digital guide to what’s on in the city over 7 days and available to download or sign up to at

Notes to Editors:

- 10% of leisure visitors to York attend an event or festival while they are in the city
- Event and festival goers are more likely to have previously visited York, showing that events/festivals give a reason to return – 93% of visitors who went to an event/festival have been to York before vs 79% of those who didn’t go to an event or festival
- Event and festival goers are in York for significantly longer – 3.6 days vs 3.0 days for those who do not attend an event/festival (18% longer stay)
- An event and festival goer spends £7.60 more per day than a visitor who doesn’t go to an event or festival (ave daily spend per person: £67.01 vs £59.41 for someone who doesn’t go to an event/festival, difference of 13%)

About Control F1

Control F1 is an award-winning digital technology company based in Huddersfield. With specialisms in IoT and telematics, web and mobile application development, Control F1 works with growing businesses and blue chips to develop and support business-critical software solutions. With a focus on Research and Development, the company also conceives, builds and launches its own award-winning digital products.

About Make It York

Make It York (York’s Destination Organisation) has an overarching remit to market the city and its surroundings – nationally and internationally - as an exciting place to live, study, visit and do business. The remit covers leisure and business tourism, city centre management, festivals and events, business support and inward investment.

Visit York is a part of Make It York and is the leisure tourism brand
Under the brand Visit York, Make It York’s aim is to market York as a must-see world-class destination to the leisure visitor and ensure investment to develop the quality of tourism in York

York Means Business is a part of Make It York
Under the York Means Business brand, Make It York’s aim is to promote York as a great place to do business, helping to support business growth and innovation across a range of business sectors, such as financial & professional services, rail, and high value manufacturing; and to stimulate greater inward investment.

VisitYork4meetings is a part of Make It York and is the business tourism brand
Under the brand VisitYork4meetings Make It York’s aim is to market York as a quality destination for conferences, meetings and events

Science City York is a part of Make It York
Under the Science City York brand, Make It York’s aim is to promote York and its surroundings as a great place to do business, helping to support business growth and innovation in creative, science and technology businesses.

Key business & investment facts:
The York economy is currently worth £4.75billion (GVA), supporting around 8,105 businesses and 114,000 jobs

Key tourism facts:
6.7 million visitors annually, £573 million total visitor spend, supporting 19,000 jobs

Key business tourism facts:
An estimated 16,900 business events are attended by a million business event visitors annually
£148.9m spent at venues and in the local destination