Issued by: Make It York (For immediate release)
Celebrate British Roast Dinner Week (28 September to 4 October 2015) and a special Roast dinner this Sunday by buying locally-sourced fresh organic vegetables and quality meat at affordable prices at your local market. Make It York, the city’s marketing body, is this weekend championing a weekly shop at your local market to celebrate and mark British Roast Dinner Week.
Chris Price, Markets Manager at York, said, “Markets around the country offer essential ingredients for a classic family roast dinner from the best local suppliers, including meat, vegetables and not forgetting fresh eggs for that British (and very Yorkshire) favourite; Yorkshire puddings. This weekend we are championing brilliant local markets around the country and shouting loud and proud about our local market, which supports local people and gives you an ethical and affordable way to source your ingredients for a tasty, classic roast dinner this British Roast Dinner Week.”
A shopping basket comparison of the essential ingredients for a roast dinner has discovered a family of six could save up to 35 per cent by shopping at a local market compared to key supermarkets, while at the same time enjoying locally-sourced produce with a much shorter field-to-fork journey, as well as much less packaging.
Prices were recently compared at York’s Shambles Market with those available at four key supermarkets*. The quantities for six people were: 1.5kg beef topside, 1.5kg potatoes, 400g carrots, cauliflower, 500g peas and 3 eggs for Yorkshire puddings (common store cupboard items, such as flour, oil and butter assumed available). The total spend at York’s Shambles Market came to £19.98, whereas a survey of comparable products at supermarkets using www.mysupermarket.co.uk found the average Roast dinner ingredients for similar quantities costs £26.88.
Chris continued, “By shopping at a local market you will be buying direct from traders who either make or grow the food they sell or source their products from local farms and suppliers. This means food has only travelled short distances and is as fresh as growing it yourself. Lots of produce sold in our daily Shambles Market and at the Farmers Market on the last Friday of every month is seasonal and unique, such as fresh fish caught off Yorkshire’s coastline, homemade cakes, breads and high-quality, locally farmed meat. “[ends]
Shambles Market is situated by The Shambles thoroughfare, an ancient narrow cobbled street of 15th century timbered buildings – York’s oldest street and the oldest shopping street in Europe. The Farmers Market showcases the best produce from local producers and is held on the last Friday of every month between 9am and 4pm under gazebos in Shambles Market.
*Shambles Market - free range eggs from RS Husband, roast beef topside from Swains Butchers, potatoes, cauliflower and Yorkshire peas from Sheila’s Fruit and Vegetables and Yorkshire carrots from Gordon & Jane’s. Prices compared with key supermarkets during August 2015.
10 brilliant reasons to shop at Shambles Market and Your Local Market
1.You’re supporting local Yorkshire businesses
By shopping at Shambles Market/your local market, you will be investing in independent regional businesses
By shopping at Shambles Market/your local market, you can learn where products and produce have come from and how they were made. Many products have a short field-to-fork journey, so there is less packaging to recycle and less transportation - reducing the environmental impact of your shop in York.
3. You get great customer service
Market traders are passionate local business owners, who are proud of their craft and produce and value your business. You’ll enjoy personal help and advice when choosing what to buy.
4.You save money
Buying local this cuts the cost of the middleman and pricey shipping, so you get more value for your pence. Fresh local produce, including fish, meat, fruit vegetables, can have lower prices than at the supermarket and you’ll also find clothing, shoes and household goods at discounted prices. Add value to your purchase by stocking up on fresh seasonal food and freezing it to eat out of season.
5.There’s fresh, organic produce
Food on offer is as fresh as you can get it outside of growing or making it yourself, including fish and freshly-baked bread made from organic grain flour. Many farmers at the Farmers Markets – the last Friday of every month in York - use organic methods to grow their produce with less water and less energy, and offer pesticide-free options with no preservatives.
6.It’s a great meeting point
With plenty of outdoor seating, free Wi-Fi and fantastic food kiosks the Shambles Food Courtyard in York is the perfect place for families and friends to socialise, relax and have a chat.
7.Meet bakers and artists offering quality designs & crafts
From specialist pastry chefs, local painters and craftsmen producing garden decorations from recycled materials, a trip to your local market is a wonderful opportunity to discover local artists and designers, food producers and growers.
8.You’ll find unique presents
Markets offer local goods or quirky one-off gifts which aren't available elsewhere; in York you’ll find one-off handbags made with Yorkshire wool direct from the weavers and rustic outdoor furniture made from sustainable woodland trusts.
9.Discover new flavours
There are four street food kiosks in York, open daily, with ever-changing menus, with North African & Levantine delights, Turkish-inspired wraps and homemade cakes. Regular food stalls offer seasonal breads, Yorkshire Tea loaves, handmade fudges in over a dozen flavours, plus ciders and ales from small microbreweries and vineyards of Yorkshire.
Shambles Market York offers a free performance venue every day for local performers, including singers, art tours and acoustic musicians to provide family fun and entertainment.
Make It York (York’s Destination Organisation) has an overarching remit to market the city and its surroundings – nationally and internationally - as an exciting place to live, study, visit and do business. The remit covers leisure and business tourism, city centre management, festivals and events, business support and inward investment.
Claire, Pick & Mix Marketing Solutions
Tel: 01904 863511
Kay Hyde, Head of PR & Corporate Communications, Make It York
Tel: 01904 554451
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