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13/11/2014

Key details revealed about York’s new marketing and business development company

Steve Brown has been recruited as managing director of ‘Make It York’, the new public private partnership which will be responsible for marketing, business development, culture and tourism in York.

Make It York will open for business at the start of the new financial year (April). The set-up of the new company follows extensive consultation between key stakeholders involved with York’s tourism, culture, economic development and education sectors. The proposals for a new approach to promoting York have the support of the key political parties within City of York Council, as well as leaders of commerce and businesses throughout the city and surrounding area.

“Make It York will ensure that all sectors in York work together for the benefit of the city, its businesses and its residents. It is a new way of working which sees one organisation delivering marketing, inward investment, city centre management and cultural development in a co-ordinated, efficient way,” commented Mr Brown. "I'm excited by the possibilities of this new company at a critical time for York's economy. The goal is clear: we need everyone to pull together to make York a better place to live, work, study, visit and do business."

Mr Brown’s background is in the UK regional press, having led substantial businesses for Trinity Mirror Plc, the Claverley Group and Johnston Press. He has worked in Newcastle, Birmingham and Leeds, playing a key role in championing the development of these cities. He has considerable experience of public private sector partnerships as an active board member of organisations including Marketing Birmingham, the Newcastle Gateshead Initiative and The Baltic Centre for Contemporary Art. With a strong pedigree in marketing, and high-level publishing and commercial skills, Mr Brown is well placed to make sure that York punches above its weight against massive competition.

Jane Lady Gibson, chair of Make It York, said: “I am very pleased but not surprised that we have been able to recruit such a high calibre business person to lead our new company. York and its surrounding area is an exceptional place and is brimming with potential. I am looking forward to working with Steve to play our part in York’s bright future.”

Kersten England, chief executive of City of York Council said: “Drawing together city-wide expertise and harnessing that resource for York's benefit is a complex task, so we are delighted to have an experienced business leader heading Make It York.
Once again, York has demonstrated it can attract high calibre individuals, and we are
confident that Make It York will play a key role attracting other national and
international high-flyers to come and base their businesses here.”

Make It York will operate as a limited company, wholly owned by City of York
Council. Business-led, and funded through a mix of public and private sector
income, it will be well placed to tap into additional income streams. Operating on a
not-for-profit basis, any income generated above operating costs will be invested
back into the city.

Cllr James Alexander, leader of City of York Council said:
“The Make It York approach builds on business models for marketing and economic
development that are successful around the country, and takes this onto the next
step, with a greater degree of integration across tourism, business development,
culture and education. This will support and develop York’s future as a sustainable
and prosperous city.”

ENDS

For further media information or photographs, please contact:
Jay Commins or Nicola Bexon
Pyper York Limited
Tel: 01904 500698
Email: jay@pyperyork.co.uk