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30/07/2015

7 Days in York – a new weekly guide to what’s on in York is launched

Make It York, the city’s destination management organisation, is this week launching a brand new initiative for the city; 7 Days in York - a new weekly guide to some of the best things happening in York, sponsored by First Bus. Hot off the press today, the first edition of 7 Days in York is available at the city’s Visitor Centre and anyone can subscribe to receive the newsletter online at www.visityork.org/7daysinyork.


Aimed primarily at people living in the city, in this week’s very first edition residents have the chance to win two tickets to see Will Young when he hits the stage at York Barbican Centre this October. Just tweet @visityork using #7DaysinYork with your top tips for what to do in the week ahead in York to be in with a chance to win.

Kate McMullen, Head of Consumer Products and Marketing at Make It York, said, ‘We hope this new initiative will help residents get up to date information on what’s happening in the city and its surroundings, as well as assist businesses more in promoting their news. Nothing beats getting an insider tip from someone who lives locally, so this new initiative will also have the added benefit of creating lots of exciting new ideas on Twitter for our visitors too.’

Allan Riggall, Head of Commercial at First Bus said, ‘There are so many exciting things happening in the city and its surroundings and we’ve all had that sinking feeling of seeing something we want to do, only to find the date has gone or it’s sold out, this new newsletter will be a brilliant way to get the very latest news. We’re proud to sponsor this initiative and hope this will help residents enjoy York and get the best information on using the bus too.’

Across the city companies such as Nestlé, Aviva and City of York Council have also declared their support by circulating the newsletter to their employees and the plan is to roll this out to students in the city through the universities, encouraging increased participation in cultural events across the city and beyond.

ENDS
For further information please contact:
Kay Hyde – Head of Communications – Make It York
Direct Line: 01904 554451
Mobile: 07506 048852
Email: kay.hyde@makeityork.com

Katie Parsons – Senior Communications Executive – Make It York
Direct Line: 01904 554436
Email: Katie.parsons@makeityork.com

Notes to Editor:

Make It York (York’s Destination Organisation) has an overarching remit to market the city and its surroundings – nationally and internationally - as an exciting place to live, study, visit and do business. The remit covers leisure and business tourism, city centre management, festivals and events, business support and inward investment.

York Means Business is a part of Make It York
Under the York Means Business brand, Make It York’s aim is to promote York as a great place to do business, helping to support business growth and innovation across a range of business sectors, such as financial & professional services, rail, and high value manufacturing; and to stimulate greater inward investment.

Visit York is a part of Make It York and is the leisure tourism brand
Under the brand Visit York, Make It York’s aim is to market York as a must-see world-class destination to the leisure visitor and ensure investment to develop the quality of tourism in York

VisitYork4meetings is a part of Make It York and is the business tourism brand
Under the brand VisitYork4meetings Make It York’s aim is to market York as a quality destination for conferences, meetings and events

Science City York is a part of Make It York
Under the Science City York brand, Make It York’s aim is to promote York and its surroundings as a great place to do business, helping to support business growth and innovation in creative, science and technology businesses.

Key business & investment facts:
The York economy is currently worth £4.75billion (GVA), supporting around 8,105 businesses and 114,000 jobs

Key tourism facts:
6.7 million visitors annually, £573 million total visitor spend, supporting 19,000 jobs

Key business tourism facts:
An estimated 16,900 business events are attended by a million business event visitors annually
£148.9m spent at venues and in the local destination