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17/02/2017

York Goes Stateside at the New York Times Travel Show

Old York headed to New York last month, as part of Make It York’s new international marketing drive. York was promoted stateside at the largest consumer travel and trade show in North America, the New York Times Travel Show 2017.

Having taken place on January 27-29, the event attracted thousands of American consumers looking for new ideas for their next holidays, hundreds of tour operators and over 900 journalists and social media influencers, who cover a wide array of travel topics.

In a brand new collaboration, Visit York partnered up with Visit Leeds, creating an exhibition stand based on a ‘Victoria’ theme, as the show coincided with the broadcasting and release of the hit ITV series on the Public Broadcasting Station (PBS) in the US. This popular lavish costume drama chronicles the life of one of Britain's best-known and longest-reigning monarchs. Victoria follows the story of Queen Victoria, whose reign spanned 63 years between 1837 and 1901.

Already a success in Britain, the series arrived to PBS on January 15 2017 and stars Doctor Who's Jenna Coleman as the queen. It was filmed in some of the most regal and iconic filming locations across Britain, including North Yorkshire locations Castle Howard, Harewood House, Beverley Minster, Whitby Harbour, Newby Hall and the Central Methodist Church in York.

A silk replica of a Victorian crinoline dress, from York Castle Museum’s extensive collection, was also part of the display and available for photo opportunities. This is just one of the many connections in York to Victoria. York Castle Museum also boasts a replica Victorian Street within the museum and the National Railway Museum houses Victoria’s ‘Palace on Wheels’. This is the most famous and popular of the royal carriages and is one of the several saloons made for the Queen during her reign. It is the only surviving example and was her undoubted favourite, becoming part of the National Railway Museum’s collection in November 2003, 103 years after it was last used by Queen Victoria.

At the event Visit York and Visit Leeds also hosted a lunch event for some of America’s top Travel Agents and Tour Operators. The stand was decorated with stunning images from Castle Howard and Harewood House, both of which were key filming locations on the first Victoria series.

Attendance was a record high of 30,099, which is the highest attendance in the show’s history. Attendance included 9,253 travel trade and 20,846 consumer attendees. The number of exhibiting companies also hit a new record with 560 companies representing over 170 countries. Sharing a stand with Visit Leeds, Visit York met with some quality Press & Travel writer contacts. PBS are currently showing Victoria which has been well received in North America. They have since expressed interest in filming in York for a travel series later this year, which would be good profiling for the city to international audiences. 

New tourism products the team were selling to tour operators and consumers included the return of the Vikings, as well as the 250th anniversary of Terry’s in York.

For further information please contact:

Kay Hyde – Head of PR and Communications – Make It York
Direct Line: 01904 554451
Mobile: 07506 048852
Email: kay.hyde@makeityork.com

Cassie Meegan-Vickers – Senior Communications Executive – Make It York
Direct Line: 01904 554436
Email: cassie.meegan-vickers@makeityork.com

ENDS

Notes to the Editor

Make It York
Make It York’s purpose is to develop and promote the city and its surroundings – nationally and internationally - as a vibrant and attractive place to live, visit, study, work and do business. The company’s remit covers leisure and business tourism, city centre management, festivals and events, business support and inward investment.

Visit York is a part of Make It York and is the leisure tourism brand
Under the brand Visit York, Make It York’s aim is to market York as a must-see world-class destination to the leisure visitor and ensure investment to develop the quality of tourism in York.

Key tourism facts
6.9 million visitors annually, £564 million total visitor spend, supporting 20,000 jobs