News release - Issued by York Literature Festival
York Literature Festival have agreed a sponsorship deal with Baillie Gifford, an independent global investment company. Baillie Gifford have links with ten UK Literature Festivals.
The deal, which was initially brokered by Nick Greatrex at Make It York, will be in place for the 2016 festival, with an option to review for future years.
Lorna Millar, Event Manager for Baillie Gifford, said ‘Baillie Gifford is delighted to support York Literature Festival by becoming headline sponsor. As long-term supporters of literary festivals across the UK, we look forward to working with Miles Salter and his team in 2016 and beyond.’
Miles Salter, Director of York Literature Festival, said it was a great step for the festival: ‘This is a great moment for the festival, as we seek to strategically place ourselves in the top 20 Literature Festivals in the UK by 2018. The festival has seen tremendous growth in York, expanding by 700% since it started in 2007. All the potential is there for great future development, and I am very pleased that Baillie Gifford are part of that journey.’
Baillie Gifford is an independent global investment manager and one of the UK’s largest investment trust managers. As at 30 September 2015 the firm has over £110.6bn in funds under management and advice, of which almost £6bn is in investment trusts including the sectors largest, Scottish Mortgage Investment Trust.
Baillie Gifford was founded in 1908 and employs almost 900 people. It is headquartered in Edinburgh where most of its staff live and work.
The Baillie Gifford Literary Festival Sponsorship Programme support Book festivals throughout the UK. The company says: ‘We believe that great literature requires hard work, diligence, insight, and intelligence, qualities we at Baillie Gifford strive to bring to investment. We see a strong similarity between those who attend literary festivals and those who invest in investment trusts such as the ones we manage.’
Nick Greatrex, Sponsorship Manager, Make It York, said, ‘We’re proud to promote York as a festival city and delighted to support York Literature Festival. Audience numbers are growing year on year, now bringing 5,000 additional visitors to the city. York is the perfect destination for a literature festival with so much talent, incredible venues and such a wealth of historical and cultural links.’
The 2016 Festival runs for 10th – 23rd March 2016 with headline acts such as Michael Portillo, Arthur Smith, Wendy Cope and more to be announced. The full programme will be released on Monday 4th January 2016.
For More Information, please contact Miles Salter, Festival Director, on 01904 412892 or email firstname.lastname@example.org
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