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News release - Issued by The Black Swan Hotel, Helmsley

Black Swan Scoops White Rose Awards ‘Large Hotel of the Year’

The Black Swan Hotel, Helmsley has won the ‘Large Hotel of the Year Award’, announced at last night’s White Rose Awards, which took place at the Leeds First Direct Arena.

The event, now in its 25th year, is the largest awards ceremony of its kind in the UK, and a celebration of the crème de la crème of Yorkshire’s thriving tourism industry.

Take That superstar, Gary Barlow wowed the crowds with a surprise appearance on stage with co-writer of the musical, ‘The Girls’, Tim Frith, at this dazzling black tie event hosted by BBC Look North presenters, Harry Gration and Tanya Arnold.

Other celebrities among the 1000 attendees were Lizzie Jones, the widow of rugby league star Danny Jones, who opened the show, the original Calendar Girls, Yorkshire County Cricket Club and Leeds Rhinos players, as well as stars from Emmerdale.

The sixteen Award categories recognised all aspects of the tourism industry including hotels, pubs, restaurants, campsites, visitor attractions, arts & culture as well as outstanding customer service. The Black Swan beat stiff competition in the ‘Large Hotel of the Year’ category, with the shortlist of the region’s finest including Raithwaite Hall, Gisborough Hall and Wentbridge House Hotel.

Sir Gary Verity, Chairman of Welcome to Yorkshire, the Awards’ organisers, commented:

“.... a very special thank you must go to all our winners for their achievement and their hard work. Winning a White Rose Award is a prestigious seal of approval, which helps show customers the high standards that each winner displays every day.”

Chair of the independent panel of judges, Professor Colin Mellors, added:

“Each year the task of selecting winners, and those we wish to commend, gets tougher. The sheer range of what is on offer is remarkable and the quality of hospitality truly outstanding.

The Black Swan’s hotel team were praised by General Manager, Paul O’Hanlon, who said, 

“What a year we’re having! This is just amazing, a ‘hat trick’ with our third major Hotel of the Year award this year..... I am simply over the moon, and very proud of having a brilliant team around me, they have made all this aspiration a reality via their dedication and hard work!”

Call 01439 770466

- Winner of White Rose Awards “Large Hotel of the Year, 2015”

- Winner of “Hotel of the Year” in Visit York’s Annual Tourism Awards, 2015

- Winner of “Hotel of the Year” in Yorkshire Life’s Magazine Food & Drink Awards, 2015


For media information, please contact:

Sarah Proctor at SP Media Relations (

E: Tel. 01904 488422 (07808 586 512)


The Black Swan is a four star country boutique hotel with 45 bedrooms and one of the county’s most superb tea rooms is part of the hotel’s award-winning food offering, along with their 3 AA rosette Restaurant, ‘The Gallery’ which features stunning original artwork from the Helmsley Galleries. Long established as a coaching inn, since the C15th, and then as a hotel since the C18th, The Black Swan sets the tone for standards of hospitality in this affluent and rural part of Yorkshire, on the edge of the North York Moors. Awards include White Rose Awards ‘Large Hotel of the Year Winner 2015’, Visit York Travel Awards ‘Hotel of the Year’ Winner 2015, Yorkshire Life Food & Drink Awards ‘Hotel of the Year’ Winner 2015, North East Regional Winner of The Wedding Industry Awards’ Best Venue 2012 and 2013, Yorkshire Life Hotel of the Year (2008-9) and The Tea Guild’s ‘Top Tea Place’ (2010) and ‘Award of Excellence’ (2009, 2011, 2012 and 2013)

Helmsley is one of the prettiest market towns in Yorkshire, with C12th Helmsley Castle ruins and the adjoining Helmsley Walled Gardens to explore. It has the added attraction of being located on the southern edge of the North York Moors National Park with miles of unspoilt countryside, as well as being part of the Cleveland Way, it is ideal for keen walkers. Seaside towns within easy driving distance are Whitby and Scarborough and the city of York with its many historic attractions, river and cosmopolitan restaurants and shopping is half hour drive away.

Helmsley Galleries –
An exciting new gallery space in a unique dual hotel location which forms one of the most important commercial collections in the North of England. Original artwork is displayed in both The Gallery Restaurant of The Black Swan, as well as The Feversham Arms, allowing works from a selection of fine artists to be viewed in a natural home-from-home setting in the interiors of these acclaimed hotels. The collection is curated by Stephen Jacks.