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10/11/2014

Drone Filming – a First for York and Yorkshire

Phase three of Visit York's first time marketing campaign will be launched today with an exciting new initiative never before executed in York and Yorkshire. A film crew from Telegraph Media Group will bring high tech drone filming technology to York to show off the city in all its splendour.

The small unmanned aerial vehicle - or drone as they are commonly known - is highly manoeuvrable in any space from ground level upwards, to a CAA-stipulated ceiling of 400ft (120 metres). Their small size makes them able to work in confined spaces and with its quiet electric motor, it flies with zero emissions. The drone can move effortlessly to any position in a 3D space and requires just a two-man crew to operate it.

Four ninety second videos will be created from the filming, which will be aired on a new online hub on the Daily Telegraph online – www.telegraph.co.uk/visityork and also at www.visityork.org/first, as well as through social media channels. The drone will fly and film above York Minster on Monday 10 November, as well as over the City Walls and Museum Gardens, as well as at the magnificent house and gardens of 18th century Castle Howard in the Howardian Hills Area of Outstanding Natural Beauty.

The filming is part of Visit York’s First Time marketing campaign which is funded through the Regional Growth Fund, supported by Visit England and East Coast. Its aim is to inspire UK residents to choose York for their holiday, in particular attracting the attention of people who’ve never considered a trip to York before.

Michelle Brown, Marketing Manager at Visit York said, ‘This is a first for York and Yorkshire and we’re excited to see the finished results. Our new partnership with the Telegraph and this new film footage will enable us to reach millions of potential visitors through all of our online and digital channels.’

Promoting world class attractions, shops and restaurants, Visit York’s First Time visitor campaign will also target travellers from Scotland right through to London through a brand new large format poster campaign at train stations along the East Coast Trains route. Kate McMullen, Head of Visit York said,

‘Our aim with this campaign is to excite people to visit who have never before considered York and Yorkshire as an option. This is an amazing opportunity to do something innovative and new by showcasing York from the sky.’

The film footage will be available to view from December. For more inspiration for a visit to York and to book your stay visit www.visityork.org/first

ENDS


For further information please contact:

Kay Hyde – Head of Pr and Corporate Communications – Visit York
Direct Line: 01904 554451
Mobile: 07506 048852
Email: kh@visityork.org

Katie Porter – Senior Communications Executive – Visit York
Direct Line: 01904 554436
Email: kp@visityork.org

Notes To The Editor

• Visit York is supported by the City of York Council and over 700 tourism businesses and works in partnership with VisitEngland.

• Visit York’s aim is to market York as a must-see world-class destination to the leisure and business visitor, and ensure investment to develop the quality of tourism in York. Visit York is responsible for leisure and conference marketing, visitor services (running the city’s Visitor Information Centre), training and ensuring a quality visitor experience.

• Visit York is the driving force of the city’s tourism industry. Key facts:
7 million visitors annually, £606 million total visitor spend, supporting 20,000 jobs

About ‘Growing Tourism Locally’ – a Regional Growth Fund Tourism Investment Project
• In October 2011 VisitEngland’s application to the Government’s Regional Growth Fund was approved by the Department for Business, Innovation and Skills (BIS). £19.8 million was awarded to destinations across England to deliver a three year partner marketing project entitled ‘Growing Tourism Locally’.
• This project aims to stimulate the domestic visitor market to grow local economies through increased tourism activity by UK residents. The project enables VisitEngland to work in partnership to facilitate growth at a local level, further amplifying the second Holidays at Home are GREAT campaign that was launched in March this year.
• The project ‘Growing Tourism Locally’ has the potential to create the equivalent of 9,139 full time jobs across England and is focussed on supporting areas that are currently dependent on the public sector for employment to transition to private sector-led growth and prosperity where tourism can be a key contributor.
• The RGF funding is matched with private sector funding at national and local levels to create a national project of £41million over 3 years to March 2015.

ABOUT Regional Growth Fund
• The Government’s Regional Growth Fund is a £3.2 billion fund designed to help companies in England to grow. It supports projects and programmes committed to leveraging private investment and delivering sustainable jobs.