Ten Thousand Londoners Come Face to Face with York's Vikings... - 19 April 2007

Visit York has teamed up with the world famous visitor attraction JORVIK to take Brusi Tjorduis (Bruce Tordoff) the Viking to London next week.

For five days from Tuesday 24th April York will be exhibiting at the Britain and London Visitor Centre at 1 Regent Street.

This is the first time historic York has exhibited at the centre and Visit York staff with the help of Brusi will be offering visitors new reasons to visit York this summer.

London's visitor centre attracts ten thousand visitors per week, with a high percentage of these including affluent Americans starting their tour of the UK.

Kate McMullen, Marketing Manager at Visit York said, 'We're heading to London to meet face to face with first time visitors to the UK and introduce York to people who might only previously have considered a stay in London. The majority of first time visitors to the UK will head to London first and we want to encourage them to make York their next stop. We'll also be using this opportunity to raise York's profile in the capital.'

In addition to promoting York's favourites such as York Minster, York Castle Museum, JORVIK and the National Railway Museum, staff will be promoting new attractions such as DIG and also launching the city's festival programme, encouraging visitors to book events such as the Festival of Food and Drink in September. Visitors to the centre can also enter a competition to win a weekend for two sponsored by the York Hilton Hotel and GNER.

The York Visitor Survey shows that the main group of visitors to York, are couples from London and the South East. Important overseas markets include visitors from the United States, Belgium, the Netherlands and Germany.

ENDS

Press Contact:

Kay Hyde, Visit York. Tel: 01904 554451 Email: kh@visityork.org