Newcastle and Harrogate based event production company R&B Group scooped 2 medals at London’s AV Awards recently, beating off Olympic competition to take home ‘Live Event of the Year’ and the overall accolade of the evening; the ‘Grand Prix Award’.
The awards which which have been established for 15 years were open to any company involved in the AV industry across Europe including media production companies and manufacturers.
The Live event of the year category was awarded for utilising the newest technical ideas and was open to a wide range of corporate events including awards ceremonies, sales conferences, product launches and exhibitions. Judges were looking for examples of excellence in lighting, sound, projection-display and staging.
Having received such positive feedback from their long standing client, ncj media, the high profile North East Business Awards Grand Final event was selected as the company’s entry into the Live Event of the Year category. R&B Group were given a brief to provide a ‘new and fresh look’ to their client’s annual event. It needed to supersede any other event that they had previously staged, wow the audience, incorporate the event branding and still come in on budget.
R&B Group’s creative solution involved indoor projection mapping technology which allowed a virtual set to be brought to life via the use of projection, set and lighting simultaneously. With added sound effects and music, the result was a spectacular and immersive experience which couldn’t help but impress.
R&B Group's entry greatly impressed the judges. They proved that projection mapping technology is both available and affordable to the corporate market and the relatively new technology, which animates stationary objects with 3D video, has the potential to revolutionise events.
The Grand Prix award was awarded because R&B Group showed most evidence of industry leadership and market development along with technical and creative innovation.
R&B Group Project Manager, Paul Borthwick commented, “Our client was really excited about the use of the new technology and the impact it would have on their event. It can be hard to visualise what the end product will look like, so we were thrilled that there was such a level of trust on their part. It was fantastic to be shortlisted but to walk away with two awards, having been recognised by our industry peers, is amazing.
Sue Coulson, Head of Regional Events at ncj media "I was absolutely delighted to be invited to attend the AV awards as R&B Group's guest. Having worked on the NEBA Grand Final Awards from concept to completion as my role as Head of Regional Events, I felt very proud to be part of it all. R&B Group did an exceptional job and so many guests at the NEBA final commented on how good the Projection mapping was. What a fantastic night the awards turned out to be when they won not only Best Live Event but also The Grand Prix award. Well done to the whole team".
See a video montage of the project at https://vimeo.com/65817988