Event production company, R&B Group are proving that projection mapping technology is both available and affordable to the corporate market.
Most commonly used by big brand companies with huge budgets to launch products and make statements, this new technology animates stationary objects with 3D video, revolutionising events and product launches strengthening the marketing message.
R&B Group was approached by long standing client NCJ Media with a brief to provide a ‘new and fresh look to their annual event’. The high profile awards ceremony was to supersede any other that they had held. It needed to wow the audience, incorporate the event branding and still fall in line with their usual budget.
The solution was to offer indoor projection mapping technology to enhance the existing projection, set and lighting. With added sound effects and music, the result was a spectacular and immersive experience. R&B Group animators used NCJ Media branding as their inspiration for the designs; using visualisation software the creative team produced a template from which their workshop created a 3D model. Graphic content was created in Cinema 4D, story boards written and media created. To ensure that the brand remained strong, it was carried through in the set design with the construction of a 3D triangle.
Project Manager, Paul Borthwick commented, “Our client was really excited about the use of the new technology and the impact it would have on their event. It can be hard to visualise what the end product will look like, so we were thrilled that there was such a level of trust on their part. Projection mapping allows your project or message to literally reach out to your audience and this was evident in the positive feedback the client received from their audience and sponsors.”
Event Organiser, Lesley Hampson of NCJ Media said “You’ve done a fantastic job taking our initial ideas and putting together a completely fresh new look which looked great. You're a pleasure to work with. The projection mapping was simply outstanding. I must have seen the opening projection mapping sequence 5 or 6 times by the end of the night and each time I had goosebumps! All the guys at R&B play a very important role and work so hard in pulling everything together!”
To see a montage of video from the event, click here https://vimeo.com/65817988